"We try to make books and magazines that we ourselves would want to buy and read. It’s a very collaborative process," said McSweeney’s associate publisher, Adam Krefman, in an email. "There are myriad different interests among our staff, and I think that’s reflected in what we publish. "We’re republishing a cookbook originally written by (‘Eat, Pray, Love’ author) Elizabeth Gilbert’s great-grandma in 1947," he said. "It’s hilarious."
Old-media nepotism: Getting your kid a publishing contract.
New-media nepotism: Getting your grand-grandmother one?